Smite Marketing – Could it Get Better?

Smite, the free-of-charge online Multiplayer Online Battle Arena (MOBA) and action real-time strategy (ARTS) game (developed by Hi-Rez Studios) has a following, but the question is, could it have a bigger fan base?

Since Hi-Rez introduced the game in May 2012, entered it in open beta in 2013, and officially launched it in 2014, the game gathered players from North America, Europe, Australia, Brazil, Latin America, and Southeast Asia.

Now, Hi-Rez Studios has a PS4 version available for download and players worldwide are loving this game! For some reason, however, Smite is not expanding. In fact, outside of the Smite community, people are just not talking about this radical MOBA.

They may have heard about it once or twice, but it’s so foreign to players they don’t even know the official name. They call it that game developed by the people who made Tribes, or that MOBA on a console. Fervent followers are shocked by this slam, and Hi-Rez, as you can well imagine, is not happy either.

So, what’s going on? Where is the marketing? Sure, Kotaku has been covering the game, but apparently, that’s not enough. Is Smite remaining in the shadows because there are so many MOBA/ARTS games already out there? That idea is ridiculous since the number of MOBA players around the globe must be in the multi-millions.

Chat rooms players wonder how Smite is flying under the radar also. Some comments have been along these lines:

“I just stumbled upon this game. I found it by mistake.”

“I didn’t even know this game existed.”

“There are no ads; few YouTube subscribers know about it; and no commercials.”

Even the players who are aware that Smite has tremendous potential like
, and many who are die-hard MOBA players, like Smite more than some other remarkably successful games. Naturally, Smite is getting good word-of mouth recognition, but players are curious as to why Hi-Rez itself has not done more in the marketing arena for this game.

Another wise player explained the problem articulately. He or she commented that the more people play Smite, the better it will get, from all aspects. He or she summed it up with this spot-on advertising blip: ”Budget, popularity, and quality!” Maybe Hi-Rez needs to hire this person.

Another subtopic to this thread is that players who are into Smite are getting more and more talented at playing, and now they are finding it difficult to find other players who match their skill level. A commenter is at Level 30, and not only can he not find a worthy adversary, but his contacts have never heard of Smite.

Other ideas from folks who are Smite fans include:

  • offer bigger promotions along with membership
  • place the game on the well-known gaming sites
  • offer compensation to YouTube bloggers for getting the word out concerning Smite

Fans who wonder what is going on over at the Hi-Rez headquarters are curious to know if the company mistakenly believes they are doing enough marketing. They also think that an advertisement that shows game-players playing with people from around the world would get Smite’s message across loudly and explicitly.

They add the commercial’s theme could center on the fact that Smite is joining people from many parts of the world together into one community.

Meanwhile, though many may not know this, Hi-Rez Studios sponsored a Hi-Rez Expo, previously known as the Smite World Championships, in January. Pro teams took each other on in Atlanta, Georgia. The company also introduced two spin-off games, Smite Tactics, and Smite Rivals.

At the Expo, Chris Larsen, Smite’s executive producer, said the game has had tremendous growth since it launched on consoles, according to He added that the company was using an innovative method of releasing new content.

He explained that new gods and maps would publish every two weeks, and the releases would also include changes to the rules of the Conquest mode.

In January, The Morrigan, a Celtic pantheon, was the first from this pantheon added to the program.

Hi-Rez plans to revisit the Hindu pantheon in the coming months since the company had not added any new Hindu content in the last twelve months.

Larsen continued by addressing the marketing of Smite. He said Hi-Rez is asking former pro players for input on changes they feel are necessary.

He acknowledged there is also the problem of experienced players intimidating new-to-the-game players. Larsen said Twitter and Reddit are the forums on which they concentrate their engagement.

This will probably be the year that we see an explosion of popularity for Smite. Hi-Rez hopes this is true and so do die-hard fans of the mythological game.